Consequences of not doing UX research

Even though the importance of UX research is evident, not all organizations take it seriously and allocate enough time and resources to carry it out. Sometimes, UX research is completely neglected when teams falsely assume that they already “know their users.” Here’s the thing — assumptions remain assumptions unless backed by data.

Assumptions can be detrimental to product design because:

• You could end up with a product that does not solve your users’ problems
• You could create a product that inadvertently harms users
• You could end up with a product that is not user-friendly
• You could end up with a product that offers great value but creates confusion for your users^[1]