Identify user emotions and attitudes

Sentiment analysis is a fascinating technique that leverages AI to gauge the emotional tone behind textual data. In the realm of user research, it can be a game-changer. Imagine being able to automatically analyze hundreds of user reviews, social media mentions, or survey responses to understand what users are feeling about your product or design—be it positive, negative, or neutral.

Brandwatch and Mention are two tools that can help you tap into sentiment analysis effortlessly. Brandwatch offers robust analytics and Mention provides real-time monitoring, giving you invaluable insights into user sentiment.

By incorporating sentiment analysis into your research, you can:

• Identify pain points in your design that need attention
• Understand the overall user sentiment to guide design iterations
• Collect data to build more empathetic user experiences