Recency bias
Our brains naturally remember recent experiences better. In UX research, recency bias occurs when a researcher gives more weight to what participants say or do by the end of the interview or at the last usability testing session. As a result, the research findings may miss insights that occur at the beginning of the session.
You can avoid this bias by taking notes or recording the session with the participants’ consent and reviewing it later.
Pro Tip: You can also prevent recency bias by inviting two UX practitioners to the session. One can guide the session by asking questions and the second can take notes.
