Competitor analysis

A competitor analysis is a great way to analyze where each of your competitors stands in the market and identify ways to give your product an edge over them. It usually involves collecting information about competitors such as their user demographics, product features, tone, style, and language used in their content, and the visual design of their product, among other things. The exact nature of the information analyzed will depend on the goals of your study.

In general, a competitor analysis can reveal:

• The landscape of the market, including various user types and potential users
• The gaps in the market
• Your product’s unique selling proposition and features
• The strengths and weaknesses in your branding, marketing, and UX strategies
• The latest trends and innovations in your industry