Content audits

A content audit is an in-depth process used to evaluate the content of your product. It can give you tremendous insight into what is working with your product and what isn’t.

To begin, you’ll need to create a content inventory of the parts of your product you wish to audit — this is essentially a compilation of product pages, their URLs, page type, and any relevant notes. Once done, you can evaluate your content based on your objectives, which could be to find if your content is readable, findable, accessible, comprehensible, etc.

If you find that some of your content does not adhere to any of your set standards, use available data to come up with actionable solutions. Facing a large number of uninstallations after a new product update? Carry out a content audit to find out where the drop-offs are happening and fix the content to meet user needs. You can even engage in more qualitative research for more specific insight into how you can change your content to better assist your users.