The best way to approach UX research is as a methodical process with specific goals that give rise to actionable insights:

• Set specific goals. UX research can be time and resource-consuming if you do not know what you’re looking for. At each stage of the design process, identify what information you’re seeking from your users. Are you looking to learn their tastes and preferences? Perhaps, you’d like to know their greatest pain points?
• Identify available resources. People are often intimidated by the term UX research, believing it to be too expensive and time-consuming. However, several research methodologies are available to fit various budgets and time frames. Determine the number of resources available at your end and then seek a methodology that suits you.
• Select a methodology. Selecting a methodology for your study will depend on many factors such as your goals, budget, and time frame. Explore our UX Strategy & Methodology lesson to learn more. You will also need to determine who your test sample will be and how you will select them. There are multiple random and non-random sample selection methods to choose from.^[1]
• Collect data. Once you’ve determined your test sample, you can administer the tests in either users’ real environments or artificial environments such as a lab. You can then collect the data using your chosen methodology such as focus group interviews, surveys, field studies, card sorting, etc.
• Analyze your findings. The most vital part of UX research is using the data you’ve collected to answer questions and meet the goals that you initially set.