What is UX research?

Building products without factoring in users is like shooting in the dark. It can waste a lot of time and resources. A simple solution to this problem is UX research. UX research studies user needs, motivations, desires, pain points, and behaviors to create user-centered products.^[1]

Several decisions must be made at every stage of the UX design process, from ideation to implementation. UX research provides the necessary data for design teams to make these decisions. This data can be collected using qualitative or quantitative research methods tailored to the product’s goals and vision.

The first type of user research in the design cycle involves collecting information about user needs and goals. This data determines how the product can help users meet these goals. As the design process progresses, assumptions about the product are made and tested using different research methods. Finally, the product's usability is tested. User perceptions and sentiments towards the product are also studied.

It is possible for UX research to be used to solve specific problems that arise within a product. For example, a study may be commissioned to examine the reason behind high bounce rates on a web page.