In-depth interviews

An in-depth interview is a flexible research method where you engage one-on-one with your users. It helps you gain a deeper understanding of your users and their sentiments towards your product. It can be carried out either online or offline.

An in-depth interview can be:

• Structured with predefined questions
• Unstructured and take the form of a free-flowing conversation
• Semi-structured and allow for the discussion of both planned and unplanned topics

Use an in-depth interview when you want to:

• Gather feedback about your product or feature launch
• Build your user personas and understand user needs and goals
• Improve your existing product
• Gain specific insights on your visual design or overall user experience