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Readability scores
Exercise

Readability scores

Levels of user needs
Exercise

Levels of user needs

Competitor analysis
Exercise

Competitor analysis

Prompting action
Exercise

Prompting action

Exercise

Common types of mobile testing

User personas
Exercise

User personas

Using Google Trends
Exercise

Using Google Trends

Exercise

Qualitative interviews and research

Qualitative vs. quantitative
Exercise

Qualitative vs. quantitative

Exercise

Useful metrics in microcopy testing

Cloze testing
Exercise

Cloze testing

Exercise

Conversational research

Exercise

User acceptance testing

Benchmarking voice and tone
Exercise

Benchmarking voice and tone

Fear of missing out
Exercise

Fear of missing out

Attitudinal vs. behavioral
Exercise

Attitudinal vs. behavioral

Exercise

Quick exposure tests

Highlighter test
Exercise

Highlighter test

Perception of time
Exercise

Perception of time

Comprehension survey
Exercise

Comprehension survey

What is conversation mining?
Exercise

What is conversation mining?

Exercise

Observational research

Use simple language
Exercise

Use simple language

What is the goal?
Exercise

What is the goal?

Functional testing
Exercise

Functional testing

Putting it all together to pick a method
Exercise

Putting it all together to pick a method

Use gender-neutral pronouns
Exercise

Use gender-neutral pronouns

Use informative CTAs
Exercise

Use informative CTAs

Placebo effect
Exercise

Placebo effect

A/B testing
Exercise

A/B testing

Exercise

Manual vs. automated testing

Use numbers and social proof in your microcopy
Exercise

Use numbers and social proof in your microcopy

Brand perception
Exercise

Brand perception

Researching needs
Exercise

Researching needs

Researching usability
Exercise

Researching usability

Researching wants
Exercise

Researching wants

Reassuring users
Exercise

Reassuring users

Creating hope
Exercise

Creating hope

Activating survival instincts
Exercise

Activating survival instincts

Project phase
Exercise

Project phase

Exercise

Drop-off

Exercise

The role of user research in UX writing

Click tests
Exercise

Click tests

Test early, test often
Exercise

Test early, test often

Comprehension
Exercise

Comprehension

Negative conversations
Exercise

Negative conversations

Exercise

QA vs. user testing

Creating disgust
Exercise

Creating disgust

Neutral conversations
Exercise

Neutral conversations

Exercise

Testing in real environments