Researching wants

Here are some research methods that can help you identify what people want in a product:

• A/B testing: This method allows you to compare which product version performs better. You can find out what CTA, color, images, layout, etc., users prefer.
• Focus groups: When done correctly, this method can help you discover the language users use to talk about your product. Having a group of users together in a focus group can also help them to jog memories and ideas in each other that they may not have otherwise remembered.
• Rapid prototyping: This group of techniques helps you quickly develop and validate designs. If you use rapid prototyping early, you can save yourself from making expensive and time-consuming changes during product development.^[1]