Competitor analysis provides insights into their approaches that you can apply strategically. From a UX writing angle, you can examine their terminology and copy choices. However, be cautious — your competitors may not have tested their copy, and their audience or brand values could differ. What works for them may not work for you.^[1]

Here are some recommendations for conducting an effective competitor analysis:

• Analyze 3-5 competitors for valuable insights without getting overwhelmed.
• Use competitors’ copy as inspiration, not something to copy directly.
• Create a comparison list with criteria like tone, readability, voice, and sentence structure.
• Include pages like sign-up, error messages, and buttons in your comparison.
• Compare your own product’s copy to competitors.
• Include less successful competitors to learn what to avoid and gain a broader market view.