Comprehension

Comprehension indicates whether users can understand the content in the way UX writers or copywriters intended. If the copy is related to an action, also pay attention to whether users go for this action after reading the text.

To achieve a good content comprehension level, stick to these guidelines:

• Use language your audience can relate to.
• Include specialized terminology if your target audience comprises experts in this field.
• Be brief. Users multitask all the time, and their attention is often split between several tabs, apps, and devices.
• Minimize the cognitive load. Avoid reinventing the wheel and focus on writing patterns that users are used to and don't need to learn all over again.^[1]

Comprehension can be tested using cloze tests, comprehension surveys, or quick exposure tests, ensuring users can complete tasks based on the copy.