Mimic user language

Your users are like your North Star — let yourself be guided by them. This is especially true in the case of conversation mining, which can give you exceptional insight into the way your users think and talk about your product.

More particularly, it gives you a peek at their vocabularies and the exact words they use to describe your product. As a UX writer, this can help when you attempt to mimic your users’ language and thinking. For example, let's say your app is a fitness tracker, and after conversation mining, you notice users commonly refer to their progress as “crushing goals” or “smashing workouts.” Instead of using generic phrases in your UI like "Track your progress" or "Meet your fitness goals," you might write, "Crush your fitness goals with daily tracking!"

However, make sure that you stay true to your brand voice while you incorporate user language into your writing.