Neutral conversations

Neutral conversations are tricky to handle — they aren’t really positive or negative. Usually, such conversations are devoid of polarizing language, emotion, and opinion. This is mostly the case for information that is being reported, as in the case of news.

However, it is possible to draw insights from even seemingly neutral conversations. Here, you would not focus on whether the conversation is positive or negative, but instead on what the conversation is about. What about your product made it to these conversations? This will give you an idea of which parts of your product are prominent enough to attract attention.