Use simple language

As of January 2023, almost 64.4% of the world's population has internet access.^[1] These people have different levels of tech-savviness, degrees of education, intellectual ability, sense of humor, and other characteristics. So, how do we write copy that caters to everybody? By using simple language.

Avoid technical terms, sophisticated vocabulary, and niche slang. Complex sentences might be great for essays but not for microcopy, so split your sentences into smaller ones. Remember that some users might not be native speakers of the language. Even if your product gets localized, microcopy that uses simple language will be much easier to translate. 

Aim for no higher than a 9th-grade level of readability, which you can check with apps like Hemingway Editor.