User personas

A user persona is a semi-fictional character that represents your target audience. You can add some demographic details like age, gender, education, and location, to a user persona if you want. But more importantly, it involves defining user needs, goals, frustrations, and motivations. You can also add skills and other relevant background information such as their income, hobbies, likes, etc.

User personas help the design team empathize with users and look at problems from their point of view. Personas should always be based on actual data obtained through research and should be updated regularly over time.