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Inverted pyramid layout
Exercise

Inverted pyramid layout

Keep mobile users in mind
Exercise

Keep mobile users in mind

Use exit-intent popups
Exercise

Use exit-intent popups

Zigzag layout
Exercise

Zigzag layout

Avoid confirmshaming
Exercise

Avoid confirmshaming

Offer a friendly goodbye
Exercise

Offer a friendly goodbye

Address users by their names
Exercise

Address users by their names

Exercise

Single-column layout

Avoid aggressive subject line formatting
Exercise

Avoid aggressive subject line formatting

Engage users with a preheader
Exercise

Engage users with a preheader

Re-engagement emails
Exercise

Re-engagement emails

Include useful information in footers
Exercise

Include useful information in footers

Set clear expectations
Exercise

Set clear expectations

Cart abandonment emails
Exercise

Cart abandonment emails

Make links recognizable
Exercise

Make links recognizable

Mark the exit
Exercise

Mark the exit

Keep it simple
Exercise

Keep it simple

Avoid being pushy
Exercise

Avoid being pushy

Reduce efforts to subscribe
Exercise

Reduce efforts to subscribe

Make unsubscribing easy
Exercise

Make unsubscribing easy

Use enough white space
Exercise

Use enough white space

Use branded elements
Exercise

Use branded elements

Make the Subscribe button obvious
Exercise

Make the Subscribe button obvious

Emphasize the CTA
Exercise

Emphasize the CTA

Informational emails
Exercise

Informational emails

Professional correspondence crafting
Exercise

Professional correspondence crafting

Meeting invite writing
Exercise

Meeting invite writing

Exercise

Email template generation

Acquisition channels
Exercise

Acquisition channels

Exercise

Email communication tone

Exercise

Follow-up email drafts