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Levels of user needs
Exercise

Levels of user needs

Vivid colors in India
Exercise

Vivid colors in India

Competitor analysis
Exercise

Competitor analysis

Heuristic evaluation
Exercise

Heuristic evaluation

Blue worldwide
Exercise

Blue worldwide

Muted colors in Nordic countries
Exercise

Muted colors in Nordic countries

Using Google Trends
Exercise

Using Google Trends

Exercise

Qualitative interviews and research

Confirmation bias
Exercise

Confirmation bias

Informed consent and permission
Exercise

Informed consent and permission

Sunk cost fallacy
Exercise

Sunk cost fallacy

White in Asia
Exercise

White in Asia

Exercise

Conversational research

Red in Japan
Exercise

Red in Japan

Contextual inquiry
Exercise

Contextual inquiry

Benchmarking voice and tone
Exercise

Benchmarking voice and tone

Pan-Arab colors
Exercise

Pan-Arab colors

False consensus bias
Exercise

False consensus bias

Card sorting
Exercise

Card sorting

Red in Asia
Exercise

Red in Asia

Cultural probes & diary studies
Exercise

Cultural probes & diary studies

Pan-African colors
Exercise

Pan-African colors

Represent findings accurately
Exercise

Represent findings accurately

Competitor analysis
Exercise

Competitor analysis

Ethnography
Exercise

Ethnography

In-depth interviews
Exercise

In-depth interviews

What is conversation mining?
Exercise

What is conversation mining?

Primacy bias
Exercise

Primacy bias

Content audits
Exercise

Content audits

Exercise

Observational research

Implicit bias
Exercise

Implicit bias

Recency bias
Exercise

Recency bias

Use affinity mapping
Exercise

Use affinity mapping

National colors
Exercise

National colors

Usability testing
Exercise

Usability testing

Exercise

The role of user research in UX writing

Do a thematic analysis
Exercise

Do a thematic analysis

Participatory design
Exercise

Participatory design

Setting up a user research repository
Exercise

Setting up a user research repository

Types of qualitative data analysis
Exercise

Types of qualitative data analysis

Be sensitive and empathetic
Exercise

Be sensitive and empathetic

Negative conversations
Exercise

Negative conversations

Neutral conversations
Exercise

Neutral conversations

Exercise

Mimic user language

Everyone has biases
Exercise

Everyone has biases

Make sure the research isn’t harmful
Exercise

Make sure the research isn’t harmful

Analyze key findings
Exercise

Analyze key findings

Positive conversations
Exercise

Positive conversations

Research ethics when dealing with big data
Exercise

Research ethics when dealing with big data

Honesty in user research
Exercise

Honesty in user research