Blue worldwide

Studies show that blue is the most universally favored color, a trend that has persisted since the 1940s.^[1] A 2015 survey confirmed blue as the most popular color across all countries, genders, ages, races, and political affiliations.

Between 23% (in Indonesia) and 33% (in Great Britain) of people prefer blue, making it far more popular than any other color. Blue is especially favored in Asia, even where red, yellow, and green are traditionally loved. While men tend to prefer blue more than women, women also rank it as their top color choice.^[2]

The ecological valence theory explains this preference by linking it to the positive associations of blue with the sky and water.^[3] Consequently, blue is a safe choice in any environment or demographic. Major digital companies like Facebook, LinkedIn, and Skype use blue in their branding, as do stores like GM, Ford, Intel, Boeing, and Walmart, capitalizing on blue's universal appeal. Additionally, blue is a color that most color-blind people can see, except for those with tritan deficiency, the rarest form of color blindness.^[4]