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Be sensitive and empathetic

Be sensitive and empathetic

The ethical approach to user research implies sensitivity to users' feelings. Some users may feel nervous about testing or reluctant to share personal details. This sensitivity is even more essential when your research deals with minorities or vulnerable populations who have experienced trauma, injury, abuse, or general misfortune.

Your goal is to make them feel relaxed and reassure them that their information is safe. If you know that some questions may disclose sensitive data, ensure that only one or two people participate in the session.

Some topics may be uncomfortable to discuss with someone outside of the minority group. Make sure the moderator involved is someone the participants will feel comfortable with.

Pro Tip: Avoid crowded locations and arrange an interview in a secluded area where participants can feel relaxed and not worry about being overheard. 

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