Positive conversations

Approaching UX writing by mining positive conversations is a good option if you are writing for your product from scratch. It can be beneficial to understand what has worked in the past to set it as a benchmark for the present and future. Besides, it’s always nice to know what users really like about your product in order to really capture its essence. Positive conversations answer the question of how users view your product and what part of it speaks out to them.

In an attempt to understand what users liked about their $150 segment speakers, Amazon carried out a conversation mining study on its product review pages. Through this research, they were able to pin down the exact features of these speakers that appealed the most to users, and as a result, they could accurately pinpoint the factors that directly led to purchasing decisions.^[1]

Similarly, finding out what users like about your product can help you project it in a way that is most likely to drive them to take the actions that you want.