Honesty in user research

Explain the goals of your study and how you will use and present this data to your users. This can make them more comfortable in signing the consent form and get them to share their thoughts more enthusiastically.

Sometimes, you may feel reluctant about mentioning your company's name or the research goals as it may impact how users act or answer questions. There is also the possibility that participants will answer the way they think you want them to.

These factors can influence the findings and impede your research goals. So, if you have any such solid reasons for holding back information before the study, you may do so but make sure you provide the full information to users as soon as possible. This allows them the option of withdrawing their consent.