Do a thematic analysis

When you’re collecting data, make sure you tag them with relevant keywords or themes. This process, called thematic analysis, makes large volumes of data easily scannable and also reveals any patterns or trends that exist. For example, you can thematically tag positive and negative feedback from users.

Doing so can also help you search your data by keyword and view all categories and notes tagged under it, making it easier for you to locate specific data quickly and precisely.

Thematic analysis is particularly well-suited for dealing with qualitative data. It can be done manually or through user research tools like Aurelius and Userzoom.