Product Usage Analytics Exercises
Explore hands-on “Product Usage Analytics” exercises to sharpen your skills and level up your craft. Want more? Browse all search results
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Usability testing
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Web analytics
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What are usability heuristics?
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Aesthetic and minimalist design
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Visibility of system status
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User control and freedom
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Help and documentation
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Flexibility and efficiency of use
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Error prevention
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Help users recognize, diagnose, and recover from errors
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A/B and multivariate testing
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Recognition rather than recall
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Consistency and standards
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Testing with assistive technologies
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Match between system and the real world
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False consensus effect
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Mental models are flexible
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Improve users’ mental models
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What is a mental model?
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Represent mental models in personas
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Mixed-up mental models
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Mental models have inertia
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Make your product conform
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Hone your observation skills
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The gulfs of evaluation and execution
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User mental models are unique
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External memory
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Overcome the lack of user research
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Consider timing for mega menus on hover
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Semi-directed browsing
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What’s included in a mental model
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Working memory
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Avoid phrasing navigation-category labels as CTA
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Remind users of previously visited content
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Spatial memory
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Don’t skip user research
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Don’t ask before providing value
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Use progressive disclosure
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Educate users
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Choose consistency to support spatial memory
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Create landmarks
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Information scent
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Undirected browsing
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Confirm destructive actions
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Use parallel language cautiously
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Re-finding
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Leverage brand familiarity
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Leading vs lagging indicators
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Analytics stakeholders
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