Product Usage Analytics Exercises
Explore hands-on “Product Usage Analytics” exercises to sharpen your skills and level up your craft. Want more? Browse all search results

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Usability testing

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Web analytics

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What are usability heuristics?

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Help and documentation

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Aesthetic and minimalist design

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Error prevention

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Visibility of system status

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Help users recognize, diagnose, and recover from errors

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User control and freedom

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Flexibility and efficiency of use

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A/B and multivariate testing

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Recognition rather than recall

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Consistency and standards

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Testing with assistive technologies

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Match between system and the real world

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False consensus effect

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Mental models are flexible

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Improve users’ mental models

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What is a mental model?

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Represent mental models in personas
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Mixed-up mental models

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Mental models have inertia

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Make your product conform

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Hone your observation skills

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The gulfs of evaluation and execution

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User mental models are unique
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Determine the priority of needs

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“Don’t know what you need to know”

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External memory
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Vanity vs actionable metrics

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Overcome the lack of user research
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Consider timing for mega menus on hover

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Directed browsing

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Semi-directed browsing

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What’s included in a mental model

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Working memory

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Avoid phrasing navigation-category labels as CTA

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What are slips?

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Remind users of previously visited content

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Spatial memory

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Don’t skip user research

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Don’t ask before providing value

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Use progressive disclosure

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Educate users

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Choose consistency to support spatial memory

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Create landmarks

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Information scent
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Undirected browsing

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Ensure clear link labels

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