Avoid phrasing navigation-category labels as CTA

Avoid using calls-to-action (CTA) in navigation labels. Navigation is about giving users clear choices on where to go next. Using vague verbs like "Explore," "Discover," or "Learn" in isolation as category names doesn’t help users make informed decisions because they don’t provide enough detail.

Using such vague verbs in conjunction with navigation categories is also redundant. Users don’t need to see the same verb repeated in every label. For example, instead of saying "Learn About Us" and "Learn About Our Services," just use "About Us" and "Services." This keeps navigation simple and clear. For task-related navigation, use simple verbs. For instance, "Contact" or "Buy" is clear and direct.^[1]