This heuristic implies that systems should provide tailored user experiences for novice and experienced users.

New users have different needs and rely on tips and clear labels while taking a longer, step-by-step approach. More experienced users use a faster, less guided approach and learn keyboard shortcuts or touchscreen gestures to complete the same task.

Designers should make a flexible and efficient system that:

• Lets users approach tasks in multiple ways. For example, e-commerce websites should allow users to find a product by typing in a search field, via a catalog, or by exploring recommendations.
• Allows users to customize the interface to their needs. For example, users can adjust the workspace in Photoshop by adding necessary tools and panels and removing unused ones.
• Provides accelerators. Gestures on mobile and keyboard shortcuts on desktop help more experienced users access a feature in less time.
• Introduces macros. Macros represent a set of commands triggered by one action and help users automate repetitive or tedious tasks with predictable steps.^[1]