Don’t skip user research

It is highly recommended to come to an ideation session with basic user research as it provides a foundation for informed idea generation. Understanding user needs, pain points, and preferences can help you tailor your ideas to address real-world challenges.

Essential information to have includes:

• User demographics
• User needs, behaviors, and pain points
• Feedback from previous interactions with your product
• Any specific data related to the identified problems
• Competitors and industry trends

Working with this information ensures that the generated ideas are not only creative but also aligned with the actual needs and expectations of the target audience.