Overcome the lack of user research

A key challenge in ideation is the lack of time for user research due to insufficient managerial support. Without user research, ideation can lead to ideas that don't align with actual user needs, as they're based on personal assumptions rather than data. This lack of understanding about the user leads to design decisions that may not be user-centered.

To counter this, it’s crucial to advocate for user research's importance in the design process. To advocate effectively for user research:

• Highlight its value: Demonstrate how user research leads to more viable and effective designs.
• Present case studies: Use examples where user research significantly impacted design success.
• Propose efficient methods: Suggest agile and cost-effective research methods that integrate well with existing workflows.
• Educate about user-centric design: Explain how user insights directly contribute to better user experiences and product success.