Information needs evolve as people seek information

As users browse and seek information online, their needs often evolve. Initially, users might have a specific question or goal, but as they explore, new information can reshape their understanding and objectives. This ongoing evaluation process means that online information seeking is more like a negotiation between the seeker and the system.

Designers need to account for this evolving nature of information seeking. Instead of assuming users will follow a single, direct path to their goal, create flexible navigation systems that support diverse entry points and pathways. Users might enter a site through a deep link from a search engine, navigate to the homepage, perform keyword searches, and explore various categories. Effective navigation must accommodate these behaviors and adapt to users' changing needs.

Also keep in mind the goal of optimizing users' time. Rather than presenting all navigation options at once, which can be overwhelming, prioritize the most important links and features based on primary user types and key tasks.