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User persona
Exercise

User persona

Persona-based questions
Exercise

Persona-based questions

Avatar
Exercise

Avatar

Describe users with personas
Exercise

Describe users with personas

User personas
Exercise

User personas

Build user personas
Exercise

Build user personas

How personas fit into the design process
Exercise

How personas fit into the design process

The 5 whys technique
Exercise

The 5 whys technique

Research objectives
Exercise

Research objectives

Assumption mapping
Exercise

Assumption mapping

Limit the number of personas you use
Exercise

Limit the number of personas you use

Jobs to be done (JTBD) definition
Exercise

Jobs to be done (JTBD) definition

Stakeholder mapping
Exercise

Stakeholder mapping

UX personas vs marketing personas
Exercise

UX personas vs marketing personas

Jobs to be done (JTBD) focus on outcomes
Exercise

Jobs to be done (JTBD) focus on outcomes

What to include in a persona
Exercise

What to include in a persona

Define the problem
Exercise

Define the problem

Identify patterns to create your personas
Exercise

Identify patterns to create your personas

Build empathy maps
Exercise

Build empathy maps

Affinity diagrams
Exercise

Affinity diagrams

The purpose of personas
Exercise

The purpose of personas

Problem statement formulation
Exercise

Problem statement formulation

SWOT analysis
Exercise

SWOT analysis

Define problems
Exercise

Define problems

Customer journey mapping
Exercise

Customer journey mapping

What is a persona?
Exercise

What is a persona?

Customer segments
Exercise

Customer segments

Base personas on data
Exercise

Base personas on data

_Self value
Exercise

_Self value

Gather feedback during testing phases
Exercise

Gather feedback during testing phases

Polyhedrons vs. Platonic solids
Exercise

Polyhedrons vs. Platonic solids

Personas should be iterative
Exercise

Personas should be iterative

When to create personas
Exercise

When to create personas

What not to include in a persona
Exercise

What not to include in a persona

Analyze user behaviors through user interviews
Exercise

Analyze user behaviors through user interviews

Engage your team and empathize
Exercise

Engage your team and empathize

Describe characters
Exercise

Describe characters

Required data
Exercise

Required data

Polyhedrons
Exercise

Polyhedrons

Observe user behaviors in context
Exercise

Observe user behaviors in context

Resources and time
Exercise

Resources and time

Develop user personas
Exercise

Develop user personas

User persona
Exercise

User persona

Utilize field studies
Exercise

Utilize field studies

Personas prioritize among different users
Exercise

Personas prioritize among different users

Create personas
Exercise

Create personas

Use storytelling to connect with users
Exercise

Use storytelling to connect with users

Personas definition
Exercise

Personas definition

Empathy mapping
Exercise

Empathy mapping

Perspective projection
Exercise

Perspective projection