A good problem statement is user-centric, derived from real user research insights, and specifically focuses on user needs rather than business outcomes.

The 4Ws technique is one of the best ways to define the problem statement. It involves asking “Who,” “What,” “Where,” and “Why” to define a problem comprehensively:

• Who: Identify target users or audience experiencing the problem.
• What: Analyze the observed problems and pain points during the empathize phase, understanding the tasks users aim to accomplish.
• Where: Determine the context or situation where the problem manifests, whether in a physical or digital realm.
• Why: Uncover the significance of solving the problem, examining the value a solution brings to both the user and the business.