Create personas

A persona is a detailed description of a typical or target user, based on user research. This detailed characterization helps the design team empathize with specific users, moving away from generic or undefined user models.

To make each persona actionable, consider these tips:

• Include essential details: Add details like name, age, photo, and a tagline. A photo, for instance, aids memorability.
• Contextualize interaction with the product: Describe how and why the persona uses your product, focusing on their goals and concerns.
• Use quotes for attitude: Incorporate quotes that reflect the persona's attitude towards tasks or your product.
• Avoid irrelevant details: Exclude unnecessary information like a persona's favorite food unless it's directly relevant to the product. For example, a persona's preference for detailed data might suggest a need for comprehensive product features.^[1]