Build empathy maps

Empathy mapping effectively bridges the gap between users and design teams. Traditional empathy maps are split into four quadrants, encompassing what the user says, thinks, does, and feels, centering around users or a persona.

This tool fosters a shared understanding among team members, providing crucial context for user-centered solutions.

Empathy maps can be based on various qualitative research methods or even sketched in the absence of research. Mapping allows teams to understand what aspects of their users they know and where they need more data.

Empathy maps can be individualized or aggregated, capturing singular user experiences or synthesizing themes across a user segment, often serving as a stepping stone in persona creation.[1]