Gather feedback during testing phases

Incorporating user feedback during testing phases is crucial for an empathy-driven approach. Here's how to do it practically:

• Surveys and questionnaires: Cost-effective and wide-reaching, they gather specific feedback on usability and user experience.
• User interviews: Offer deep, qualitative insights through direct conversations with users.
• Usability testing: Observe real-time user interactions, either remotely or in-person.
• Guerilla testing: Quick and informal, this involves approaching people in public places to test your product, providing immediate feedback.
• Iterative process: Integrate the feedback into the design, then test again. Iterations ensure continuous improvement and alignment with user needs.