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Describe users with personas

Describe users with personas Bad Practice
Describe users with personas Best Practice

Usability inspection methods don't require users, but they should rely on user needs and problems. How do you know what your users need and what pains they have?

There are many ways to get this data:

  • Conduct user interviews
  • Evaluate analytics
  • Investigate your competitors
  • Make use of other research tools within your budget and time limits

Create a user persona based on these findings. A user persona is a semi-fictional character that represents your target audience. You can add some demographic details if you want. More importantly, you need to define user needs, goals, frustrations, and motivations. You can also add skills and other background information.

Personas allow you to look at problems from a user perspective. They can help you formulate scenarios and features you want to test in the next steps.

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