Utilize field studies

Field studies take place in users’ natural setting, not in a lab. This approach allows for observing how people interact with products in their actual environment, providing a genuine understanding of user behavior and needs.

Field studies are offering several benefits:

• Gathering task information: They allow designers to understand how and why people perform tasks in specific ways. This understanding helps in avoiding major mistakes when developing new products or services.
• Understanding user needs: Field studies provide insights into users' needs and uncover opportunities to address them.
• Creating detailed user artifacts: The data gathered is invaluable for developing journey maps, personas, use cases, and user stories, ensuring a comprehensive understanding of users.
• Testing in real conditions: Field studies with testing under realistic conditions uncover social problems and environmental factors, and reveal issues that might not emerge in lab environments.^[1]