Another way to spot problems in the design thinking process is to really get who your stakeholders are and what they need. Imagine you're launching a product where different people like customers and investors have key roles.

Here's a simple approach to stakeholder mapping to find potential issues:

• List your stakeholders: Write down everyone involved or affected by your project, like customers and investors.
• Arrange them in a matrix: Place stakeholders in a chart based on their influence and interest. Those with high influence and interest need a lot of your focus. Those with low influence but high interest should be kept informed. Stakeholders with high influence but low interest need a check-in now and then. Those with low influence and interest require the least attention.
• Note their main concerns: Write down what each stakeholder cares about or expects. Using the matrix, you can figure out which issues and concerns you need to address first.^[1]