Required data
Choosing between using personas and jobs to be done (JTBD) depends on available data and the product development stage. JTBD involves deep qualitative research, like interviews, to reveal customer motivations. It's most useful in early product development to identify and meet customer needs.[1]
On the other hand, personas use a blend of qualitative and quantitative data, including demographic details and usage stats, giving a broad view of user needs and behaviors. This method is more effective for refining the features of an established product based on user feedback.
In short, both personas and jobs to be done offer valuable insights into user needs. The choice between them hinges on data type, product stage, and research goals.
