Persona-based questions

If you’ve created a product that could be used by different personas, it’s important to get an idea of which persona each of your users fits into. This allows you to optimize their experience, thereby turning them into more loyal users.^[1]

For example, imagine you've created a project management tool that caters to both individual freelancers and large-scale enterprise teams. Through persona-based onboarding questions, you can prompt users with queries like:

What best describes your role or work setup?

A) Freelancer or solo contributor

B) Team member or manager in a company

What is the size of your typical project team?

A) 1-3 members

B) 4 or more members

Based on their responses, you can then tailor the onboarding process accordingly.