An empathy map is a visual tool that helps you deeply understand user needs by organizing insights about their thoughts, feelings, actions, and challenges.

Here’s how to create one:

• Gather user data: Use methods like interviews, observations, or your existing knowledge to collect information. Organize this data by user types.
• Set up the map: Divide the canvas into four sections: "Thinks" "Says," "Feels," and "Does." Fill each section based on your findings. For a fitness app, users might "think about fitness goals," "see motivational images," and say they "share their progress online."
• Identify patterns: Examine the map to find common emotions and behaviors. For a wellness app, the map might highlight a need for motivational features and visual tracking, leading to a more user-centered problem definition.