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User testing
Exercise

User testing

Search system
Exercise

Search system

What are usability heuristics?
Exercise

What are usability heuristics?

Qualitative vs. quantitative
Exercise

Qualitative vs. quantitative

Aesthetic and minimalist design
Exercise

Aesthetic and minimalist design

Visibility of system status
Exercise

Visibility of system status

Analyzing quantitative data
Exercise

Analyzing quantitative data

Attitudinal vs. behavioral
Exercise

Attitudinal vs. behavioral

User control and freedom
Exercise

User control and freedom

Product opportunity questions
Exercise

Product opportunity questions

Help and documentation
Exercise

Help and documentation

Debriefing users
Exercise

Debriefing users

What is the goal?
Exercise

What is the goal?

Putting it all together to pick a method
Exercise

Putting it all together to pick a method

Flexibility and efficiency of use
Exercise

Flexibility and efficiency of use

Error prevention
Exercise

Error prevention

Questions when analyzing qualitative data
Exercise

Questions when analyzing qualitative data

Help users recognize, diagnose, and recover from errors
Exercise

Help users recognize, diagnose, and recover from errors

Researching needs
Exercise

Researching needs

Researching usability
Exercise

Researching usability

Researching wants
Exercise

Researching wants

Prepare your research questions
Exercise

Prepare your research questions

Analyze card sorting data
Exercise

Analyze card sorting data

Recognition rather than recall
Exercise

Recognition rather than recall

Project phase
Exercise

Project phase

Topic-specific questions
Exercise

Topic-specific questions

Consistency and standards
Exercise

Consistency and standards

Presenting the study overview
Exercise

Presenting the study overview

Parts of a research report
Exercise

Parts of a research report

Questions when analyzing quantitative data
Exercise

Questions when analyzing quantitative data

Figuring out the right questions to ask
Exercise

Figuring out the right questions to ask

Types of qualitative data analysis
Exercise

Types of qualitative data analysis

Start with broad themes
Exercise

Start with broad themes

What is a service blueprint
Exercise

What is a service blueprint

Generate prototype scripts
Exercise

Generate prototype scripts

Question order bias
Exercise

Question order bias

Attitudinal data
Exercise

Attitudinal data

Product reaction questions
Exercise

Product reaction questions

Define key UX metrics
Exercise

Define key UX metrics

Ask about specific moments
Exercise

Ask about specific moments

Don’t make decisions
Exercise

Don’t make decisions

User introduction questions
Exercise

User introduction questions

Providing incentives
Exercise

Providing incentives

Planning a debriefing session
Exercise

Planning a debriefing session

Create user flows
Exercise

Create user flows

Research objectives
Exercise

Research objectives

Using a whiteboard for debriefing
Exercise

Using a whiteboard for debriefing

Assumption mapping
Exercise

Assumption mapping

Match between system and the real world
Exercise

Match between system and the real world

Qualitative analysis mistakes to watch for
Exercise

Qualitative analysis mistakes to watch for