Analyze card sorting data

Analyzing is the most time-consuming part of the card testing process. When performing exploratory analysis, you receive a more general overview of the collected data and insights.

When looking for common patterns of card sorting or naming categories, ask yourself questions like:

• Which items often appear in the same group?
• Which categories often use the same name?
• Which items often stay uncategorized?

If you have a larger group of participants and are more interested in numbers, conduct a statistical analysis. You can fill out a spreadsheet and analyze data manually.^[1] Otherwise, you can utilize an online application like Optimal Workshop or UserZoom.^[2]