To get the user insights you need, focus your UX survey questions on the problem you're trying to solve. If you don't know what the problem is yet, ask questions to identify users' pain points. This will help you discover the blockers they're experiencing.

A good strategy is to ask closed-ended questions early on, then follow up with open-ended questions that explore the subject deeper.^[1]

For example, let's say you want to find out how users feel about a new tool or feature.

Some closed-ended questions you could ask are:

• Have you used the new feature?
• How easy or difficult was it to use on a scale of 1 (very difficult) to 5 (very easy)?

And you could follow up with open-ended questions like:

• What are your first impressions of this feature?
• What is one thing you would change about this feature?