<?xml version="1.0" encoding="utf-8"?>
Customer journey map
Exercise

Customer journey map

Empathy map
Exercise

Empathy map

Site Map
Exercise

Site Map

Other empathy map formats
Exercise

Other empathy map formats

The 5-step process to create an empathy map
Exercise

The 5-step process to create an empathy map

Empathy mapping
Exercise

Empathy mapping

Why empathy maps are important
Exercise

Why empathy maps are important

The four quadrants
Exercise

The four quadrants

What is an empathy map?
Exercise

What is an empathy map?

When to create empathy maps
Exercise

When to create empathy maps

Thinks
Exercise

Thinks

Says
Exercise

Says

Does
Exercise

Does

Feels
Exercise

Feels

Empathy mapping
Exercise

Empathy mapping

Empathy maps for better user understanding
Exercise

Empathy maps for better user understanding

Exercise

Research techniques for uncovering mental models

Feedback systems for mental model calibration
Exercise

Feedback systems for mental model calibration

Journey mapping
Exercise

Journey mapping

Connecting digital and physical touchpoints
Exercise

Connecting digital and physical touchpoints

Exercise

Matching map types to business objectives

Exercise

Choosing maps for product development

Exercise

Pain point synthesis

Exercise

When to create customer journey maps

Exercise

Current-state maps

Creating empathy maps
Exercise

Creating empathy maps

Exercise

Experience map

Heatmap analysis and user behavior patterns
Exercise

Heatmap analysis and user behavior patterns

Tone mapping
Exercise

Tone mapping

Exercise

Selecting relevant layers

Visual facilitation tools
Exercise

Visual facilitation tools

Exercise

Selecting appropriate tools

Exercise

Uncovering hidden friction points

Future state maps
Exercise

Future state maps

Customizing layers for personas
Exercise

Customizing layers for personas

Mapping emotional journeys
Exercise

Mapping emotional journeys

Exercise

Define mapping architecture

Exercise

Empathy interviewing

What is customer journey mapping?
Exercise

What is customer journey mapping?

Exercise

Identify strategic misalignments

Managing emotional awareness
Exercise

Managing emotional awareness

Exercise

Surface hidden opportunities

Exercise

Journey mapping for business growth

Exercise

Who should be involved

Find emotional friction points
Exercise

Find emotional friction points

Demographic profiling
Exercise

Demographic profiling

Exercise

Guide product enhancements

Customer journey map
Exercise

Customer journey map

Exercise

Bridging research, design, and strategy

Exercise

Quote extraction and themes