Empathy Maps Exercises
Explore hands-on “Empathy Maps” exercises to sharpen your skills and level up your craft. Want more? Browse all search results

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Customer journey map

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Empathy map

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Site Map

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Other empathy map formats

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The 5-step process to create an empathy map

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Empathy mapping

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Why empathy maps are important

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The four quadrants

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What is an empathy map?

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When to create empathy maps

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Thinks

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Says

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Does

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Feels

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Empathy mapping

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Empathy maps for better user understanding
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Research techniques for uncovering mental models

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Feedback systems for mental model calibration

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Journey mapping
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Choosing maps for product development

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Connecting digital and physical touchpoints
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Matching map types to business objectives
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Pain point synthesis

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Tone mapping
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When to create customer journey maps
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Current-state maps
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Experience map

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Heatmap analysis and user behavior patterns
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Selecting relevant layers

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Creating empathy maps

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Future state maps
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Journey mapping methods
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Who should be involved
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Define mapping architecture

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What is customer journey mapping?

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Visual facilitation tools
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Identify strategic misalignments
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Selecting appropriate tools
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Uncovering hidden friction points
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Journey mapping for business growth

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Customer journey map

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Customizing layers for personas

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Mapping emotional journeys
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Empathy interviewing
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Interpreting Kano survey results

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Managing emotional awareness
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Surface hidden opportunities
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Bridging research, design, and strategy

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Find emotional friction points

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