Quote extraction and themes

Powerful user quotes can transform a dry presentation into a compelling story. But finding those perfect quotes buried in hours of interview transcripts feels like searching for needles in haystacks. ChatGPT excels at surfacing the quotes that capture essential truths about your users' experiences. Upload your interview transcripts with targeted requests: "Extract quotes where users express strong emotions about our product. Categorize by positive frustrations, moments of delight, and specific feature feedback." ChatGPT identifies gems like "I literally cheered when I figured out the shortcut" that you might have skimmed past.

You can also ask for thematic connections. Prompt it to "Find quotes that illustrate our 3 main user personas' different perspectives on collaboration." It will proceed to find perfect examples like how managers worry about oversight while individual contributors crave autonomy, all through their own words.