Selecting appropriate tools

Tool selection depends on your customer journey map's purpose, audience, and collaboration needs. Digital whiteboard platforms like Miro or Figjam excel for collaborative workshops and remote teams. They offer templates, real-time editing, and easy sharing but may lack specialized journey mapping features.

Dedicated journey mapping tools such as Smaply or UXPressia provide purpose-built features like persona integration, emotion tracking, and automated analytics. These tools streamline the mapping process but require subscription investments and learning curves. They work best for teams creating multiple maps regularly.

Traditional design tools like Figma or Adobe XD offer maximum visual control and integration with other design deliverables. While requiring more manual setup, they provide flexibility for custom visualizations and brand consistency. You may also consider hybrid approaches using workshops tools for collaboration and design tools for final deliverables.