Pain point synthesis

After dozens of user interviews, you're drowning in notes. Sticky notes everywhere, quotes scattered across documents, and somewhere in that chaos are the patterns that'll shape your product. ChatGPT can be your research assistant in such scenarios, finding signals in the noise.

Dump your raw interview notes into ChatGPT with prompts like: "Here are quotes from 20 user interviews about expense tracking. Identify the top 5 pain points and group similar complaints together." It spots patterns humans might miss, like how "receipts are annoying" and "I hate paperwork" both point to documentation friction.

The key is preserving user voice while finding themes. Ask ChatGPT to "Group these pain points but keep original user quotes as evidence." This gives you organized insights backed by real words. Always ask ChatGPT to note how many users mentioned each pain point. Frequency reveals priority.