Journey mapping methods

Different situations call for different journey mapping approaches:

• Research-based mapping starts with customer interviews, observations, and data analysis. This method takes longer but produces maps grounded in reality. Use it when accuracy matters more than speed, especially for high-stakes redesigns.
• Assumption-based mapping uses team knowledge to create preliminary maps fast. While less accurate, these maps help identify knowledge gaps and plan research.
• Workshop-based mapping brings stakeholders together to build maps collaboratively. In 1-2 days, teams combine their knowledge to create initial maps. This approach builds buy-in and surfaces assumptions quickly. It's ideal for aligning teams or generating initial hypotheses to test.

Combine methods for best results: start with assumptions, validate through research.