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Tone mapping
Exercise

Tone mapping

Set the right tone
Exercise

Set the right tone

When users are upset
Exercise

When users are upset

Creating guidelines for using the brand voice
Exercise

Creating guidelines for using the brand voice

Grammar and syntax
Exercise

Grammar and syntax

When users are pleased
Exercise

When users are pleased

Voice vs. tone
Exercise

Voice vs. tone

When users are neutral
Exercise

When users are neutral

Word length
Exercise

Word length

Exercise

What is brand voice?

Microcopy patterns for labels
Exercise

Microcopy patterns for labels

Microcopy patterns for placeholders
Exercise

Microcopy patterns for placeholders

Adding character
Exercise

Adding character

Microcopy patterns for errors and alerts
Exercise

Microcopy patterns for errors and alerts

Exercise

What are patterns?

Summarize and analyze content with AI
Exercise

Summarize and analyze content with AI

Microcopy patterns for forms
Exercise

Microcopy patterns for forms

Use content mockups
Exercise

Use content mockups

Exercise

Don’t forget the hidden text

Make your microcopy reusable
Exercise

Make your microcopy reusable

Microcopy patterns for tooltips
Exercise

Microcopy patterns for tooltips

Microcopy patterns for buttons
Exercise

Microcopy patterns for buttons

Microcopy patterns for notifications
Exercise

Microcopy patterns for notifications

Microcopy patterns for push notifications
Exercise

Microcopy patterns for push notifications

Exercise

Include background information

Exercise

Document as you go

Use plenty of examples
Exercise

Use plenty of examples

Define your style and brand voice
Exercise

Define your style and brand voice

Document feedback and key decisions
Exercise

Document feedback and key decisions

Chatbots and conversational agents
Exercise

Chatbots and conversational agents

Exercise

Make documentation easily accessible

Avoid over-reliance on AI for critical communication
Exercise

Avoid over-reliance on AI for critical communication

Exercise

Personalization at scale through AI

Setting realistic AI expectations
Exercise

Setting realistic AI expectations

Exercise

Meaningful human agency

Recognizing good vs poor prompts
Exercise

Recognizing good vs poor prompts

Exercise

Conversation design patterns for AI interfaces

Exercise

Building continuous learning loops

Exercise

Leveraging AI and machine learning for advanced personalization

Exercise

Instruction-based AI customization

Exercise

Keeping track of conversation history

Writing error handling prompts
Exercise

Writing error handling prompts

Crafting AI personality and voice guidelines
Exercise

Crafting AI personality and voice guidelines

Reinforcement Learning from Human Feedback
Exercise

Reinforcement Learning from Human Feedback

Managing user expectations in chat interactions
Exercise

Managing user expectations in chat interactions

Exercise

Understanding black box AI and its alternatives

Pattern recognition opportunities
Exercise

Pattern recognition opportunities

Exercise

Identifying AI bias in generated outputs

Exercise

White box AI as an alternative

Exercise

Disadvantages of black box AI