Forms often deal with confidential and sensitive personal data and payment details and should be as straightforward and informative as possible. However, despite their seriousness, they shouldn't be overwhelming.

Here's how to make forms user-friendly through UX writing:

• Provide precise field labels. Field labels are responsible for gaining actual data, and users should understand without any confusion what information they need to provide. For example, the billing address and shipping address may differ, so use the correct name for each field.
• Include data entry instructions when necessary, especially for fields requiring special formats (e.g., passwords). Keep the instructions short, clear, and easy to scan.
• The tone of the form's microcopy should be reassuring but persuasive, and humor can be notably helpful here. Witty or playful copy can put users at ease, help them relax, and prevent mistakes they might otherwise make when they're stressed.